Shares of the US online news outlet BuzzFeed soared by 129.6% to $2.87 per share in trading on Thursday. Quotes reached a daily maximum at 22:07 MSC, although at 20:03 MSC the cost of securities was $1.25 per share, according to trading data from the NASDAQ exchange.

At the end of trading on January 26, securities BuzzFeed rose by 119.88%, closing at $2.09 per share.

The media company’s stock soared after it reported that it is taking steps to increase the number of publications through the use of artificial intelligence from developer ChatGPT, writes Business Insider, citing a memo sent to employees by BuzzFeed CEO John Peretti. Peretti said his company will also use ChatGPT to personalize content such as BuzzFeed’s popular quizzes and lists.

BuzzFeed quotes were also pushed upward by reports that Meta Platforms* is ready to pay BuzzFeed for attracting new authors to Facebook and Instagram* social networks (social networks are banned in Russia) as part of a deal struck between the companies last year. The value of this deal is estimated at almost $10 million, The Wall Street Journal reports.