A new name has been developed for the McDonald’s restaurant chain in Russia. Two Latin letters – Ms – will be used as a signboard, while the M may remain branded. This is reported by the newspaper Izvestia with reference to its source.

According to him, the parent company took part in the development of the project. The source added that the menu in the restaurants will not change conceptually: the names of dishes may be as close as possible to the classic McDonald’s menu.

The source emphasized that, judging by the deal, the American company has an option – in a few years it will be able to buy its assets back.

“About 600 McDonald’s restaurants have gone to the franchisee-partner of the chain, which previously operated 25 establishments. Apparently, the company is interested in returning to Russia,” he added.

Later, the general director of McDonald’s in Russia Oleg Paroev denied this information. According to him, the chain will not retain the corporate letter “M”. The company’s management is also not considering the name “Mc”.