Shares of podcast platform Audioboom rose more than 20% on news of interest in it from Spotify and Amazon. Experts believe that such a service would be a “good addition” for each of the companies, writes Bloomberg.

Audioboom Group’s share price on the London Stock Exchange on Monday morning is £21.75 ($29.4) – up 23% from the close of trading on Friday. As of 11:33 a.m. local time (14:33 MSC), the service’s securities were trading at £19.5 ($26.2).

The company’s market capitalization reached £306 million ($414 million) on February 14.

Audioboom Group shares rose to a record high after Sky News reported in the evening of February 13 that Amazon and Spotify may decide and make offers to acquire the podcasting platform as early as February.